Deliverables:

Concept Strategy

UX and UI Design

CMS and Taxonomy

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community, culture & commerce

Our team created a design system that relies on modular content units and a personalized content tagging system. By implementing these elements, we were able to dynamically curate stories on each app open, catering to the user's unique preferences and interests. This approach also offered greater flexibility in crafting editorial content, ranging from product-centric stories to in-depth interviews with creative entrepreneurs and community leaders.