Urban Luxe
March 19, 2020
A celebration of fabulous, fashion-forward friendship is at the forefront of Fendi’s newest campaign. The Italian luxury fashion house enlists supermodel BFFs Winnie Harlow and Shannon Hamilton to show off the new Baguette bag designs.
Titled #BaguetteFriendsForever, the film and accompanying photographs depict fun-loving best friends taking over Miami through fashion and glamour. The continuation of yellows and greens throughout the campaign is both pleasing to the eye, and complimentary of the sleek new designs.
But the real genius is in the friendship of these two world-renowned influencers and models. Both loved by millions on Instagram and twitter, Fendi’s collaboration with the authentic and beloved duo brings an ever-increasing audience of young adults into their circle, women who want that same experience of simple and real fun with their best friends.
The brand continues to make great choices with the beautiful campaign, as Harlow appeared on the cover of Grazia Italy. Appealing to so many with their wide-reaching efforts, the fashion house is taking the world by storm. From Miami, to Italy, and back, for Fendi, the sky is the limit!
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